playful ux design

How to apply user centered gamification?

Download Infosheet Gamification Toolkit

Anne Vroegop (1980) is a user experience consultant. For almost 10 years she advise non-profit and profit organizations with their engagement for target groups and created concept strategies for apps, sites, game installations, and interactive storytelling applications. She helps clients like Google, ING, TomTom and Sanoma with better understanding of their target group needs. Therefore she use often game principles to stimulate immersive interactions between commercial brands and customers. Her concepts won a varity of awards like Digital Emmy award (2014) and MuseumNext innovation award (2013).

Occasionally she gives trainings at two education centers for programmers, marketing professionals and web designers.


www.annevroegop.nl nl.linkedin.com/in/annevroegopwww.behance.net/annevroegop



René Vendrig (1976) is a user experience consultant and interaction designer with over 15 years of experience in the field of online agencies and software companies. With a user centered approach, sketching and prototype skills he improves the user experience of their services.  With his view of the big picture and keen eye for details  he helps clients reaching their business goals by co-creating online concepts for mobile and smarttv apps, websites and internal applications.  He likes to work in multi disciplinary teams with technical, marketing, business and creative professionals. Recent clients are ABN AMRO, Canal Company, Dutch Public Broadcasting Organisation NPO, Infostrada Sports and Rabobank. He won awards for “Best website of the year in finance” (Yunoo) and a campaign site www.first8.com (Golden Epica).



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